The mission is simple: YuLife is shifting group insurance products that focus on payouts to good health and employee engagement in the here-and-now. And central to how it’s doing it is the YuLife app. The YuLife app is an employee benefits app that brings your benefits together, provides quick and easy access to benefits such as the YuLife Employee Assistance Programme, as well as providing daily challenges that drive engagement, and reward your people for living better along the way. And while most wellbeing benefits have very low engagement (as little as 20% utilisation, a report by HR magazine found), the YuLife app creates consumer-grade levels of adoption and engagement by incorporating elements of gamification and behavioural science to encourage healthy habits. The app brings together all of your employee benefits, and engages employees with:Competition in the forms of leaderboard, to walking ‘duels’ you can challenge colleagues with YuCoin wagers.Habit in the form of ‘streaks’ (and events) where employees are rewarded for doing quests for over five days in a row.Goals in the form of daily ‘quests’ (where they can choose to walk, cycle, meditate, or take a brain challenge), levelling up and progression as they rise through the YuLife levels.Rewards with YuCoin which translates into real life currency that can be spent in the YuStore.And, access to the Wellbeing Hub (with Employee Assistance Programme access), right from their phone.But whether you’re a user who just wants to know a bit more about how it all works, or a prospective YuLifer keen to find out more, there are a few things you may not know about the YuLife app – and some of them are the secrets behind its 80% engagement rate.1. The leaderboards are opt in The psychology of competition is utilised with YuLife’s leaderboard, which repositions employees within 30-day step-counts, with the top three appearing on a podium within the app. But a lesser-known fact is that the leaderboards are actually opt-in, so if employees don’t feel like sharing their performance, they don’t have to!2. There’s a secret at level 200Every day, YuLife app users have the opportunity to unlock another quest (everything from a brisk 10-minute walk to a meditation or sudoku) to earn more YuCoin and progress through the levels. But something you may not know, is that once employees reach level 200, there’s a special out-of-this world experience…After level 200, you start being able to do weekly quests – you can choose between 3 options, and they are usually things like ‘Take 3 Fiit classes’ over the course of the week.3. You can put anything you like in the Wellbeing Hub… The Wellbeing Hub in the YuLife app is an area that gives your employees immediate access to your wellbeing services. But what you didn’t know, is that it is customisable and can bring all of your company benefits together (even non-YuLife ones). Place FAQs about leave policies, comms about current initiatives, or even a note about how to get in touch with the 5-a-side football team captain within the Wellbeing Hub. 4. You earn YuCoin, even when you’re not using the appYuCoin, the YuLife currency, can be spent on anything from Checkers and and Dis-Chem vouchers to planting trees – and it’s designed not to be hard to earn. In fact, you’re accumulating them for steps (the past 30 days counted), even when you don’t open the app. They flow quickly and easily into your YuCoin pot, which makes it encouraging even for the most disheartened. 5. Its design is based on emotion.The YuCoin, the quests, the levels – the YuLife app is all designed around emotion. Why does the emotion matter? The biggest challenge technology poses is getting people to use it for a sufficient period of time. Many people don't even open apps after they're downloaded. It's getting people to continuously use an app that's the challenge – and science proves that technology that has the ‘feel-good’ factor, that creates wins and rewards and delivers higher engagement through gamification. And as the YuLife app’s engagement figures attest, it works! With YuLife, businesses experience a 5x increased engagement with benefits, and 84% remain engaged after 3 months.