In the tapestry of innovation and entrepreneurship, founders are the architects of change, the pioneers who dare to dream and transform their visions into reality. Their journeys are marked by resilience, creativity, and unwavering determination. These trailblazers have left behind nuggets of wisdom. Steve Jobs, “Your time is limited, so don't waste it living someone else's life,” or Richard Branson’s, “To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.” These are quotes that encapsulate the essence of their experiences, failures, and triumphs. In this curated collection, we present to you some of our favourite quotes from YuLife’s co-founders — and it’s not all about navigating the world of business. Like the company they’ve created, the YuLife founders have a perspective beyond the payout. A mixture of playful to profound musings that give you a peek into the minds and making of YuLife. Want to hear more from some well known CEOs? Read our CEO ebook here.Jonathan Roomer Co-founder and Head of Customer Success at YuLife“Here's to the crazy ones. The self-improvers. The aspirants. The ones who see the New Year differently. You can learn from them, disagree with them, find inspiration or challenge in them. The one thing you can't do is ignore them. Because they grow. They push their own spirits forward. And while some may see them as the soul searchers, we see potential. Because the people who are audacious enough to think they can live their best lives are the ones who do.”“Where you start, doesn’t have to determine where you finish.”Follow Jonathan on LinkedIn Jaco OosthuizenCo-founder and MD YuLife SA “Trust your employees — because it’s the currency of high-performing teams, and it empowers your people while offering the flexibility they want.”Follow Jaco on LinkedIn.Sammy Rubin Founder and CEO, YuLife“Gratitude cannot be experienced passively — it is a muscle we need to consistently flex in order for us to experience the impact.”“Remember to offer support, kindness, and empathy to one another. And to focus on what we can control: our capacity to care for one another together, lift each other up, and focus on building good in this world.”Follow Sammy on LinkedIn.Josh HartCo-founder and Chief Technology Officer, YuLife“We don’t have a huge ego on people using our app, we just have a huge incentive to say 'Use the apps that are working for you and let’s reward you for doing that'. Rather than sit on the train playing Candy Crush, which people are doing, do a bit of meditation or mindfulness instead and reflect on how you’re feeling and be okay with that. It’s not about being in the app, but about doing the right thing.”Follow Josh on LinkedIn.Sam Fromson Co-Founder and Chief Operating Officer, YuLife“Lots of people talk about building trust/vulnerability and make it sound very earnest and tough. The truth is, you have to put in the hard work at times, but having a good time together is just as important.”Follow Sam on LinkedIn.About YuLife.YuLife is working to reimagine the insurance industry by protecting lives, rewarding living and inspiring life. We’re on a mission to transform traditional insurance into a life-enhancing experience each employee will value and use daily. How does it work? Our award-winning app uses behavioural science and game mechanics to reward your people for living well while offering protection in case of crisis. And with our top-rated employee assistance programme, your team gets access to mental, financial and social support, virtual GPs, nutritionists, life coaches and more to help them live their best lives.Because we believe that your employees should benefit from their insurance from day one — and that wellbeing should be accessible every day, for everyone.Request a demo for your team today.