If you’ve visited any of our content before, you may have seen an unusual list of values for an insurance company: Love Being Yu. But there’s a reason we value these things above all else. Living in a world driven by pressures of hustle culture, money, and efficiency. And they often start to overtake our wellbeing and personal fulfillment. But we didn’t just want to create another business that promoted those surface-level values. We wanted to take a different approach. And at our core — we wanted to be more than just a traditional insurance company. So, we built our company around the values that prioritise more than mere productivity and profit. Founded on the principles of Love Being Yu, YuLife isn't just about insurance, we’re about building a healthier working world and helping people live their lives to the fullest. So what exactly does “Love Being Yu” mean? Let us explain: At the core of YuLife's philosophy lies the value of Love. And that means fostering genuine connections with others based on empathy and compassion. We want to give more to our customers than we take, and that’s why we’ve built a product that genuinely gives back each and every day. We don’t just sell insurance that you benefit from on the worst days. We provide protection while giving you daily benefits and wellbeing resources. That’s why our branding and mascot (Yugi the giraffe) may not be what you’re used to seeing from insurance companies — but that’s because we lead with Love at the core of our product, our customer service and our mission. And in case you’re wondering why we chose a giraffe as our mascot, it’s because they have the largest hearts of all land mammals. Just as we hope to have the biggest heart of all insurance companies. In a world filled with distractions, being present is a virtue. And the YuLife App encourages each of us to slow down, be mindful, and take time for ourselves. What’s more, we embrace vulnerability, we show courage in revealing our true selves, flaws and all, fostering trust and intimacy in our relationships. Being open and authentic as a company and truly delivering what we promise is something that will always be part of the YuLife mission. Because only by working together, being present and happy in our lives are we able to generate true change — and allow all of us to live our best lives. And last but not least: Yu. To build a better world, each individual should be healthy and living their own, best life. So we built a company and product that lets people prioritise wellness and how it works best for them. Because one size doesn’t fit all.What’s more, when you take care of yourself, you can then contribute to building the world you want to live in. That’s why we give our employees and members a range of free and discounted wellbeing resources that they get rewarded to use. And with those rewards, YuLifers can treat themselves to something they need or want — or pay it forward to a cause they care about. And those same values are woven into how we work as a team. We want each one of our employees to feel like they can achieve their personal best — and our leaders lay down the runway to let them do so. Unlocking our potential and finding a balanced lifestyle is a journey. And we built the YuLife app to help you on that journey one step at a time — in whatever way that might look like for you. About YuLife.YuLife is working to reimagine the insurance industry by protecting lives, rewarding living and inspiring life. We’re on a mission to transform traditional insurance into a life-enhancing experience each employee will value and use daily. How does it workOur award-winning app uses behavioural science and game mechanics to reward your people for living well while offering protection in case of crisis. And with our top-rated employee assistance programme, your team gets access to mental, financial and social support, virtual GPs, nutritionists, life coaches and more to help them live their best lives.Because we believe that your employees should benefit from their insurance from day one — and that wellbeing should be accessible every day, for everyone.Request a demo for your team today