At Impact.com, culture has always meant one thing above all: Its people. But like many growing businesses, the company faced a challenge: Traditional benefits were in place, yet they weren’t making the difference the team had hoped for. Engagement was low, and employees often felt those benefits didn’t really speak to their lives or their needs.For Larna-Lee Ebden, Head of People for Africa, the issue was clear.“We had more traditional benefits, and there wasn’t much engagement. People thought they were irrelevant. We needed something different, something our people would use every day.”The team set out to find a solution that would feel fresh, meaningful and engaging. A benefit that wouldn’t sit in the background, but one that could weave into employees’ daily lives. That search led them to YuLife.The Turning Point: Discovering YuLifeWhen Impact.com introduced YuLife, employees quickly noticed the difference. The app wasn’t just a benefit to be used at some distant point in life; it was designed for everyday interaction. Employees could track their steps, join company leaderboards, meditate, access wellbeing resources, and even check in on their Group Life Cover - all in one place.For Rachel Rawraway, one of the first to explore YuLife, the impact was immediate.“When I first started using the YuLife app, I was embarrassed by how few steps I was taking. So I set a goal of 10,000 steps a day. Nearly a year later, I’ve kept that streak going.”That simple shift not only improved her physical health but also created a ripple effect of motivation and accountability across the company.Everyday Wellbeing, Not Once-Off perksWhat has set YuLife apart for employees is its ability to make wellbeing part of their daily routine.“The app helped me start to meditate and really focus on my mental fitness,” shares Praneel Singh. “It holds you accountable and helps ensure your future is set up for success.”This daily engagement means benefits are no longer invisible or forgotten. Employees feel more connected to their wellbeing, more supported by their employer, and more motivated to build lasting habits.At the same time, YuLife’s Group Life Cover has added a layer of reassurance. “It’s easy to keep your beneficiaries up to date. Knowing I have that in place, especially now that I’m a father, makes a big difference,” says Willem Lombard.Changing The Culture of ConnectionAs more employees have got involved, YuLife has started changing not just individual behaviour, but company culture too.Cross-department challenges began popping up and slack channels filled with step competitions and friendly banter. Colleagues who might never have met through their normal roles were suddenly teaming up, motivating each other, and celebrating shared progress.“It’s been great to build cross-department synergy and meet colleagues I would never normally interact with,” says Louise Nell.Wellbeing is no longer an afterthought; it is part of the everyday rhythm of Impact.com.Even leadership got involved. When directors appeared on the YuLife leaderboard, it sent a powerful signal: wellbeing was for everyone. “To see our director on the leaderboard speaks volumes,” reflects Natasha Miller, Associate HR Business Partner.More Than Just InsurancePerhaps the most powerful impact is how employees felt about their employer.For many, YuLife showed that Impact.com is serious about supporting people as whole individuals. Not just as workers, but as human beings with health, responsibilities, and families to think about.“I feel that Impact really does care to offer a benefit like YuLife,” says Praneel Singh. “They care about my wellbeing and they care about me.”For others, YuLife has provided security for their families. “I have two siblings who rely on me, and YuLife makes sure I can cover them if something happens to me,” shares Bridgette Kgosana.The message is consistent: this is a benefit that matters.A Model For Other BusinessesFor Impact.com, YuLife has become more than just a benefit. It has become a cultural shift.“People want benefits that speak to them. Through onboarding and feedback, new hires tell us this shows the company cares about them as individuals, not just their outputs. It builds trust, and at the same time helps us get the best from our people,” says Larna-Lee.The success at Impact.com shows that when companies choose benefits designed for everyday use, and centred around its employees, it transforms engagement. Employees feel healthier, more connected, and more valued. Leaders demonstrate that wellbeing is a company-wide priority. And the business itself benefits from a workforce that is motivated, resilient and supported.YuLife was the missing piece, the hero that turned flat, forgettable benefits into something employees can celebrate every day.And the best part? Any company can do the same.About YuLifeYuLife is working to reimagine the insurance industry by protecting lives, rewarding living and inspiring life. We’re on a mission to transform traditional insurance into a life-enhancing experience that each employee will value and use daily.How does it work?Our award-winning app uses behavioural science and game mechanics to reward your people for living well while offering protection in case of crisis. And with our top-rated employee assistance programme, your team gets access to mental, financial and social support, virtual GPs, nutritionists, life coaches and more to help them live their best lives.Because we believe that your employees should benefit from their insurance from day one, and that wellbeing should be accessible every day, for everyone.Request a demo for your team today.