walking with… Shamash Alidina

Join Sammy Rubin, founder and CEO of yulife, on a relaxed walk around Camden with mindfulness expert, bestselling author and one of yulife’s wellbeing ambassadors, Shamash Alidina.

As a chemical engineering graduate, Shamash expected to find happiness in a high salary and a successful career. But when he realised money wasn’t making him happy, he felt cheated. After becoming a school teacher, he learned about meditation, and decided to dedicate his life to making mindfulness simple and affordable for the people who need it in busy, stressful London. That’s when he started the world’s first Museum of Happiness, which is a point of interest in the walk he shares with us today.

Shamash also shares a delightful mindful walking exercise that can help you make your walk more present, and explains how for him meditation isn’t about change - it’s about being aware. He reflects on how a mindful culture can be an amazing tool in the workplace, creating more efficiency and productivity, as well as happier, healthier employees.

Listen to the preview here:

Listen to the full podcast here:


Shamash’s books

The Mindful Way through Stress: The Proven 8-Week Path to Health, Happiness, and Well-Being
Mindfulness For Dummies
Relaxation For Dummies
Mindfulness at Work For Dummies

more about Sammy

Sammy Rubin is the founder and CEO of yulife, a start-up that provides life insurance, wellbeing and rewards in one simple app to help you live your best life. He originally built Policy Portfolio plc, the first market maker in traded endowments in the UK, and led the flotation of the company on the full London Stock Exchange. He then went on to become the founding CEO of Pruprotect (now known as VitalityLife) which was the first life insurance company in the UK to reward healthy living. Sammy holds a degree in computer science from Imperial College London. He is married with three children and is a wannabe yogi.

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more about yulife

yulife is the life insurance company that inspires life. It encourages financial, mental and physical wellbeing by rewarding people for everyday healthy behaviour.

yulife brings together experience and expertise from the worlds of insurance, app development, gaming and psychology to create long-lasting behavioural change. This helps companies create teams that are happier, healthier and more productive.

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