Wolf & Badger works with independent, ethically driven designers from around the world. They're a mission-driven business and a certified B Corp, and the values run all the way through, including who they hire. Check out the full case study here. "We very much recruit on the basis of kindness as well as expertise," says Amber Panting, Head of People, who has been with the business for five years.So when it came to employee benefits, a package that just ticked boxes was never going to fit. The benefits had to work as hard as the mission.Before YuLifeA few years ago, Amber ran a benefits audit and discovered the last thing any people leader wants to hear: "It was very clear that the benefits that we had, while generous, weren't being utilised by a lot of the team."Money was going out. Value wasn't coming back, to the business or the people it was meant for. What Amber wanted instead was maximum freedom and flexibility for the budget: benefits that served every individual, and sat in line with Wolf & Badger's values.Why they chose YuLife"YuLife was just very clearly a much better product," says Amber. Three key features drove the switch:The gamified element.The flexibility of YuCoin, which people can spend how they like.And the link through to Bupa’s best-in-class health insurance, all in one place.Underneath all three was the same basic principle: people engage when you give them a choice. A sentiment Amber echoes: "People don't necessarily want to be told what to do or what benefits will be meaningful to them. They want to be able to make choices."Engagement that shows up in conversationWolf & Badger is a hybrid team, and hybrid teams need things to gather around."When you work in a hybrid team, it's really nice to have something unifying which people can talk about. It's a watercooler conversation," says Amber. "Hey, I noticed that you're doing really well with your Yudokus. How come you're so fast?"For Amber, the engagement is personal too. "I always wanted to get paid to exercise. I can see it reflected in my lower grocery bill."The numbers back up the watercooler chat. Since launching YuLife in 2024, 97% of the team has downloaded the app, and together they've clocked 194 million steps and 139,690 mindfulness minutes.Health insurance, without the out-of-pocket stingThrough YuLife, Wolf & Badger partnered with Bupa for their team's health insurance. "That has been really quite easy and seamless," says Amber.And for the people using it, it matters more than most line items on a benefits sheet. "For some individuals, it is absolutely crucial. You can end up paying a lot of money out of your pocket if you don't get this provided through work."Gamification that pays outThe rewards are real, not theoretical. Amber earned a free Garmin worth £175 by reaching level 200 in her first year, simply by doing the healthy things she wanted to do anyway.Activity earns YuCoin, YuCoin becomes rewards people actually want, and the flexibility to cash out means every person on the team gets to define what "benefit" means for them.A B Corp story they can proveWolf & Badger is the first online marketplace to be certified as a B Corp in the UK, so it’s no surprise YuLife’s charity partners, ESG campaigns, and tracking capabilities resonated with the team."As a B Corp, we have to evidence what we're doing for people and the planet. And the analytics in YuLife mean that we can quantify," says Amber. "For example, trees planted by the efforts of our staff, meals donated, clean water access given."So far, the team's everyday activity has planted 197 trees, donated 109 meals and donated 41,818 litres of clean water. Real numbers, straight into the B Corp evidence file.It's even become part of how the team shares the app. "Sometimes I'll even share a code and say, hey, use this code, because I'm going to plant 20 trees with the coin that comes back from that.""It's something that we can be really proud of and is very motivating for our values-driven team."Health insurance your team will actually useWolf & Badger's story started with a benefits audit that found generous benefits going unused. If yours would find the same, that's fixable.YuLife brings health insurance and wellbeing together in one app built for every day, with Bupa-backed cover and rewards that make healthy habits pay.Sound like something your company could use? Chat to our team today.