Alongside a company’s operational initiatives, employee benefits offer practical ways for employees to make positive contributions to the planet.Employees earn YuCoin via the YuLife app by engaging in healthy behaviors such as walking, running, cycling, mindfulness, meditation, yoga and pilates. These can be exchanged for real-life rewards from well-known shops and brands — and, as a result, the YuLife employee app is attracting record levels of engagement.On average, 72% of employees download the YuLife app, 43% have used it at least once in the past month, and 17.4% log on up to 5 times a day. And it’s this high level of engagement that makes the YuLife app the perfect platform to boost your charitable efforts. Here are 4 ways YuLife supports businesses in their charity objectives.1. Supercharging awareness of campaigns and events YuLife doesn’t just organize its own projects to support environmental and social progress. It also helps companies to build their own custom campaigns throughout the year. These partnerships utilize the typically high engagement with the YuLife app to help create buzz via in-app campaigns and events aligned to companies’ charity initiatives, such as World Health Day and Earth Day.2. Planting trees with EarthlyAnother way YuLife helps your business support charity is within the options available for spending YuCoin: rather than buying vouchers for Amazon, Target or other retailers, your team can spend their YuCoin supporting social and environmental causes through the YuLife app. For instance, employees can donate their YuCoin to plant trees, to positively and sustainably impact the climate. Earthly is an innovative initiative that supports science-backed solutions to restore nature and reverse climate change, including mangrove plantations, chosen because they sequester carbon at a rate that’s two to four times greater than mature tropical forests — and the project has already planted more than 300 million trees. The number of trees planted is reported back to employers on a monthly basis, enabling companies to track and report contributions.3. Helping fight world hunger with ShareTheMealAnother charity option for employees to spend their YuCoin with is ShareTheMeal, an organization that tackles global hunger through the UN World Food Program. YuLife members can exchange their YuCoin to buy meals and essential supplies for those fleeing conflict in just a few taps. It’s an easy and rewarding way to make a positive social contribution. Again, the total meals donated are reported back to you, providing valuable, anonymized data which can help your organization keep track of your employees’ charitable donations. 4. Measuring ESG impact YuLife doesn’t just offer multiple ways for companies to pursue their ESG goals: it also enables them to measure their effectiveness. Partner companies are able to access powerful data and insights to quantify the impact of the YuCoin donated by their employees, as well as the environmental impact of boosting healthy habits such as walking and cycling. That offers a real advantage in terms of marketing alone, particularly for small businesses. Here’s one example: Capital One UK leveraged the YuLife app for its charity fundraising. Capital One UK’s contributions through YuLife have enabled more than 150 trees to be planted so far. Additionally, the company has taken advantage of the YuLife app to raise money for communities that need extra support.In November 2021, associates contributed to Rethink Mental Illness, Capital One UK’s charity partner that helps to improve the lives of people who are severely affected by mental illness.By racking up steps and practicing mindfulness throughout the month, employees smashed the target of 7,000 in-app challenges and successfully completed a staggering 10,674 challenges. As a result, Capital One UK generously donated £10,000 ($12,900) to Rethink. Staff members were further incentivized by being able to compete in departmental challenges to win Amazon vouchers, and had the opportunity to scoop the overall individual prize.