5 Ways YuLife Delivers More Than Just Insurance

Group Insurance has long been perceived as a mundane employee benefit – one that everyone hopes they’ll never use, and many won’t – a safety net that, although appreciated, is seldom interacted with. Especially with life insurance, only around 7% of customers will need to engage with the claims process and test out the product – and that means 93% aren’t experiencing the product they are buying. 

YuLife was born out of the question, ‘how can we offer value beyond insurance?’ In today's fast-paced, dynamic, and wellbeing-focused world, shouldn't our approach towards secondary insurance evolve as well? Shouldn't it be something more than just a box that needs to be ticked in the employee benefits checklist? 

YuLife is an insurance provider changing this narrative, by engaging employees on a daily basis, and providing value day-to-day, revolutionizing the way we think about, interact with, and value insurance.

With an innovative approach to insurance, YuLife is shifting the perception of this "mundane" benefit into an active tool for promoting daily engagement, healthier lifestyles, and overall employee wellbeing.

This isn't your traditional, sit-on-the-shelf secondary insurance; this is insurance that provides value every day, not just on the worst ones. 

In this article, we'll lift the curtain and give you an exclusive look at the unique offerings of YuLife. We'll explore the five game-changing ways that YuLife is redefining what it means to provide secondary group insurance, creating a service that does so much more than just securing financial safety nets.

It's about actively improving lives, boosting morale, promoting health, and creating a positive, engaged work culture. 

Now, let's dive into the innovative ways YuLife delivers not just insurance, but a comprehensive, proactive, and engaging approach to employee wellbeing. 

The YuLife App

Developed in line with behavioral science techniques, the YuLife App brings your benefits together, and makes them easily accessible for your people – and the result is consumer-grade levels of adoption. 

It is designed to play on our natural inclinations to seek fun, challenge, and reward with daily wellness tasks – walking, meditation, cycling, or mind exercises – along with opportunities for friendly competition with fellow employees, via a shared leaderboard. 

All the activities earn employees real-world rewards, including retail vouchers for Sephora to Amazon and Target, or the opportunity to spend their spoils on donations to charities and environmental projects.

Health and wellbeing benefits 

Traditionally, insurance is a safety net, waiting dormant until the worst happens. But YuLife insurance is paired with preventative measures that support your people in the here and now. YuMatter is the YuLife Employee Assistance Program (EAP) for employees and their families – providing self-service 24/7 access to wellbeing and lifestyle support when it’s needed, through the YuLife app. 

And this is alongside mindfulness and daily physical engagement tasks that are designed to support physical and mental wellness, boost health, happiness and productivity. 

YuLife rewards employees 

It doesn’t cost your business anything. Through the YuLife app, employee rewards in the form of YuCoin are earned for walking, working out, cycling, brain training, and meditation. The YuCoin is accumulating, even when you aren’t logged in. And very quickly, your people have enough to start spending – and there’s lots of choice, with a reward for everyone. 

As a working parent, those daily steps could go towards an educational app on the Google Play Store for some guilt-free toddler screen time. Someone ready to commit to getting marathon-fit might take advantage of a Fitbit to support their training. But for many, they’ll trade their YuCoin rewards within retail: you can spend your currency on everything from Amazon vouchers and Adidas to Home Depot vouchers. For those feeling charitable, you can donate to plant trees, and clean the ocean. Read more about rewards available here. 

The YuLife app brings benefits together

The YuLife app isn’t just a portal for YuLife employee benefits – the Wellbeing Hub can give easy in-app access to all of your new, and existing, wellbeing benefits. You can configure a bespoke hub with direct links to your employee benefits, policies, tools and services. No more desktop Intranet with lost logins. 

The Wellbeing Hub can also be used for wellbeing campaigns and initiatives – manageable by your internal teams. You can show flagship initiatives, and link out to resources and further information. 

Data to track change 

One in two HR leaders believe their data is insufficient or poor in quality, but the YuLife Employer Portal gives you the metrics that matter most, showing the impact of your benefits on your employees and the business.

It works by providing access to dashboard and reports with people analytics: everything from how many app downloads, usage, steps, and rewards utilized. This way you can spot patterns, such as decline in steps, higher-than-average EAP usage, or meditation spikes that can indicate underlying issues. 

Finally, you can run automated in-app pulse surveys to identify how employees feel YuLife has impacted their lives. From productivity to happiness and energy levels, keep you your finger on the pulse – and access the materials to prove the power of your program and ROI.