People are talking.

11 February 2022

YuLife: If a Tree Falls in the Metaverse…

Applying the philosophical thought of “if a tree falls in a forest”, Hart observes how the insurance industry could respond to the rapid uptake of an idea of the metaverse and what it must do to continue evolving with the times.

25 January 2022

Best Business Ideas for 2022: Easing life’s hard decisions

Many exciting startups are entering the space to streamline and rebrand the service into one that’s about celebrating life, rather than reminding us of death. One firm we’d definitely like to highlight is YuLife.

13 December 2021

Innovative Insurtech Startup YuLife Partners With MetLife UK

A new partnership between heritage insurance provider MetLife UK and insurtech startup YuLife marks the start of a new era of insurance for both companies.

17 November 2021

The Institute of Directors Selects YuLife For Pioneering Wellbeing Programme

At its core, YuLife enables businesses to utilize group-risk insurance to supercharge their overall employee benefits and provide daily value to their staff.

30 July 2021

Millennials, What Will It Take for You to Buy Life Insurance?

Start-ups are going to ridiculous lengths to rebrand an industry in desperate need of some younger customers.

14 July 2021

YuLife nabs $70M at a $346M valuation for its gamified, wellness-oriented approach to life insurance

YuLife, a London startup that has built a new kind of life insurance concept — has raised $70 million in what is, to date, one of the largest Series Bs raised by an insurtech startup in Europe.

14 July 2021

Britain's YuLife raises $70 million as investors back 'insurtech'

British insurance startup YuLife has raised $70 million led by Berlin venture fund Target Global, as investors bet "insurtech" can streamline a labor-intensive industry.

14 July 2021

Check out the 28-page pitch deck YuLife used to raise $70 million from VCs to disrupt the $2 trillion life insurance market

A life insurance startup that incentivizes employees to live healthier lifestyles has landed $70 million in fresh funds as it bids to disrupt a multitrillion-dollar industry.

14 July 2021

The Briefing: YuLife Raises $70M, LinkSquares Lands $40M, And More

London-based YuLife, a provider of life insurance and policies providing income in the event of critical illness, raised $70 million in a Series B round led by Target Global.

14 July 2021

YuLife receives £50m funding to expand UK market penetration

YuLife has received a £50m ($70m) funding injection to develop new products, expand its UK market penetration, and broaden its reach into new global markets.

2 May 2021

Miscarriages: The Costly Workplace Taboo

Life insurance firm YuLife has followed suit with a policy providing similar paid bereavement leave to employees who suffer from miscarriages.

30 April 2021

YuLife introduces five days paid miscarriage leave – for both parents

For Cali Gold, implementing paid miscarriage leave was a no-brainer. As head of people at London-based insurance firm YuLife, Gold believes that miscarriage leave should be available to both parties involved – the pregnant person and the partner.

17 March 2021

18 founders-turned-investors to watch, according to top VCs

We spoke to seven top VCs across Europe to find out who’s catching their eye. Here’s what they said:

22 February 2021

We asked Europe's biggest tech investors to pick the disruptive insurance startups they think will blow up in 2021. Here are the 26 they chose.

Ultimately, YuLife is helping companies to support their employees beyond financial reward by building happier, healthier, more motivated and resilient teams.

21 February 2021

Forget grey suits: ten fintech stars that could shine bright

The start-ups focusing on insurance include YuLife, which aims to incentivise its customers to adopt healthy lifestyles via “gamification”. Virtual Yu Coins can be earned by completing activities such as exercise and meditation, then exchanged for vouchers for shopping, gyms and more.

27 January 2021

Tech Nation tracks growth of startup ecosystem

Tech Nation has unveiled its inaugural Scale Ratio, which compares the number of seed stage, early growth and late growth companies in the UK’s tech ecosystems, to help measure tech hub potential and success.

11 January 2021

One In Four Workers Say Employer Hasn’t Supported Them During Covid Pandemic

A survey of over 2,000 employees by YouGov and YuLife, conducted in December 2020, found that one in four workers believe their employer isn’t looking after their wellbeing during Covid.

10 January 2021

One in four Brits feel employers haven’t supported their wellbeing during the pandemic

Sammy Rubin, CEO and founder of YuLife says: ‘The needs and wants of employees have undoubtedly changed since the start of the pandemic.

20 December 2020

MetLife, Prudential Should Buy Soaring Startups In Shrinking $723 Billion Life Insurance Market

I recently interviewed two startups that are providing life insurance consumers with services that help them live better and longer lives — at lower prices than provided by incumbents.

11 December 2020

This year's remote work experiment has negative impact on third of UK workforce

According to a new survey from insurance company YuLife, less than half (48%) of the UK’s remote workforce said they felt supported in the transition to working outside of the office, and one in four said that their employer has not looked after their wellbeing.

18 November 2020

How Life Insurers Can Promote Successful Gamification Strategies

All too often, the relationship between insurers and policyholders is experienced as adversarial — a dynamic that has driven down customer engagement and damaged insurers’ bottom lines. How can insurers break this stalemate and achieve a win-win structure that benefits all parties?

11 November 2020

4 ways my life as a rabbi helped me found a successful tech startup

This London synagogue leader and insurtech entrepreneur says there’s a vital—and surprising—symbiosis binding his two careers.

29 October 2020

Exclusive: These are the top 50 London startups to work for

The incentive-based life insurance platform YuLife is the best London-based startup to work for, according to research by recruitment platform Tempo.

18 August 2020

How wellbeing at work has changed post-lockdown

But if 2020 hasn’t made health a pressing matter, then what will? According to a recent YouGov and YuLife survey, employees are increasingly eager for their employers to prioritise such concerns

17 August 2020

Why Life Insurers Need to Build Wellness Rewards Into Premiums

To make life insurance win-win — and for insurers to spur their customers to make healthy and productive lifestyle changes — insurers should reward policyholders for leading healthier lives. The result: Happier and healthier policyholders, with reduced risk for insurers.

14 August 2020

Can’t Tell Whether Your Employee Wellness Program Is Worth the Investment? You Need the Right Tech

Is it time for employers to ditch their wellness programs? Far from it. The coronavirus pandemic has underscored the importance of employees’ mental and physical health to organizational success. Employers shouldn’t abandon wellness initiatives, but they should get smarter about them.

10 August 2020

87% would stay at an organisation if it commits to employee wellbeing

Almost nine in ten (87%) of employees are more likely to stay with an employer if the organisation commits to improving employee wellbeing, according to research by YuLife.

10 August 2020

The challenge of designing life insurance that young people want to buy

“Young people don’t trust insurance companies because they’re seen as being on opposite sides of the table,” says Sammy Rubin, CEO of YuLife, an insurance company attempting to drive change in this area.

7 August 2020

Surge in demand for wellness apps, study shows

A survey, conducted by YouGov, has revealed a 28% increase in downloads for wellness apps, such as those used for meditation and fitness tracking, in the last three months - rising to 39% growth for millennials.

5 August 2020

Sammy Rubin: How AI and gamification can transform life insurance

Indeed, by turning to technology and the principles of gamification, the life insurance industry can modernise itself and act as a catalyst for policyholders to live healthier lives...

30 July 2020

Healthcare top target for $6.3bn insurtech investment in 2019

Health insurtech companies led the investment race in 2019, and some believe it's because people are taking their physical wellbeing more seriously.

11 June 2020

Share Your Stories: Cocktails, Bingo Keep Employees Connected

Life insurance company YuLife surprised its 53 employees by sending them the ingredients for a Pimm's Cup, considered the summer drink of London.

15 May 2020

Coronavirus Q&A series: Interview with Sam Fromson, Co-Founder and COO, YuLife

The COVID-19 crisis has impacted various aspects of our lives - especially work. With remote working becoming the norm, employees and employers alike, especially the first-timers, are experiencing the ups and downs related to the situation.

12 March 2020

4 Essentials For A Successful Startup Journey

It’s long been said that launching and sustaining a successful startup is a marathon, not a sprint. More accurately, it’s a long-distance relay race -- a shared journey in which each team member works toward a common purpose, bringing to bear their own unique skill sets, perspectives, and life experiences.