When Partners& launched in 2020, it set out to build a different kind of insurance advisory business. Their vision was to combine first-class client service with a modern, human approach to employee experience. Four years later, with more than 500 people, 27 offices and boasting £60m in revenue, that vision is thriving — and YuLife is now a core part of it.The Challenge: Embedding Wellbeing In a Fast-Growing BusinessFrom the outset, Partners& recognised that employee wellbeing needed to be a foundational pillar, not an afterthought. The company had grown rapidly through acquisitions and expansion, and it wanted a way to bring teams together, encourage healthy daily habits, and offer meaningful support, particularly in a post-pandemic workplace.At the same time, as advisers in the employee benefits space, they wanted to lead by example.“The founders felt it was truly important to provide colleagues with the same benefits we recommend to clients,” says Sally Higgins, Learning & Development Manager at Partners&. “There was a values alignment with YuLife, and our consultants already knew the product. It just made sense.”The Approach: A Platform That Drives Engagement and Reflects Company ValuesSince rolling out YuLife across the organisation, Partners& has embraced the platform as both a health and wellbeing tool for employees and a way to enhance their own proposition as a next-gen adviser.Employees have responded enthusiastically, using the app to track steps, take mindfulness breaks, earn rewards and support ESG goals like planting trees or donating to charity. Meanwhile, HR has gained a centralised, easy-to-use platform for delivering benefits, tracking absenteeism, and offering support via virtual GP access and mental health services.“We want the very best for our team, and working with YuLife helps us provide this,” Higgins says. “The 24/7 access to a virtual GP is a valuable benefit and provides peace of mind. It’s all in one place: our sickness reporting process, mental health tools, even bereavement support. It’s a huge help for HR.”From a culture perspective, the app has created new rituals and camaraderie, from cross-office step challenges to lunchtime Yudoku battles.“It’s fun, it’s visual, and the YuCoin rewards make people feel recognised,” says Client Executive Dan Butler. “It’s become part of how we connect with each other.”The Results: Better Wellbeing, Stronger EVP, and Standout MetricsSince implementing YuLife, Partners& has seen significant improvements in how employees engage with wellbeing and benefits:77% of employees have downloaded the app, making it one of the most widely adopted tools in the business, and the number of users continues to rise.69% average engagement, sustained over time — far above industry norms for benefits platforms.342,959 wellbeing challenges completed, from mindfulness and meditation to fitness and step goals.£82,324 in rewards earned and redeemed, combining YuCoin earned and vouchers used — providing tangible, day-to-day value.2,409 trees planted, showing how wellbeing can support sustainability goals as well.13.5% increase in average steps, comparing pre-onboarding figures to 2025. Each year has shown a consistent upward trend, rising from 6,542 steps before rollout to 7,426 in 2025.Notably, Partners& has also seen a 5% year-on-year uplift in employee engagement survey results, and reports that absenteeism is historically low, with employees accessing support sooner and getting back to work faster thanks to services like virtual GP appointments and EAP counselling.“Our people feel cared for,” says Jo Handley, Client Adviser. “You’re getting something back just for looking after yourself, and that feels great.”“We actively encourage everyone to download the app and have fun with it,” Higgins explains. “It’s become embedded in how we run wellbeing campaigns, from step challenges to cross-office Yudoku games. We even use it to support charity initiatives. Right now teams are virtually walking from our most northerly office to our southernmost, and we give weekly updates on progress.”“The cost-of-living crisis has made the rewards even more meaningful,” she adds. “Some colleagues donate to charity, others redeem vouchers; either way, it creates value that employees, internally, Partners& has gained more than just a wellbeing app. It’s gained credibility. Clients routinely ask what benefits Partners& provides for its own people, and YuLife is now a central part of that story."“We see it as a clear partnership,” says Leighton Churchill, Development Director. “It’s not YuLife winning or Partners& winning — we win together.”Having YuLife in their toolkit also helps Partners& retain clients and win new business in a crowded adviser market.“If we put YuLife in place, that client is more likely to stay with us,” Churchill says. “It gives us an edge where we’re offering something other advisers aren’t.”“When we talk to prospective clients, YuLife is often the differentiator,” says Ramzan Ghafoor, Chief Operating Officer. “They’re interested in how we support our own people, and YuLife gives us a real story to tell. It shows we’re living the values we recommend.”“YuLife provides us with MI we can use in adviser-client review meetings,” Churchill adds. “It helps us demonstrate ESG progress, identify gaps, and shape conversations around health strategy. That kind of insight is incredibly valuable.”For CEO Phil Barton, cultural alignment is just as important.“We’re both organisations that value people and like to have fun doing great work,” he says. “YuLife has really engaged our team in their wellbeing and sense of community. It’s now a foundational part of our business.”The Big Picture: What This Says About the Future of WorkAs employers and advisers, the team at Partners& believes the future of employee benefits lies in everyday impact. The best employee benefits are those that serve as tools for making a real difference to one’s physical, emotional and financial wellbeing.YuLife fits that future. Our benefits are tangible, personalised, and ESG-aligned. We help build better habits and stronger cultures. And for businesses like Partners&, it’s a signal to employees and clients alike that wellbeing is not just a promise, but a practice.