US  Business Development Director

US Business Development Director

Growth • Fully remote

Opportunity for a high-performing individual to provide end-to-end sales functionality within the YuLife Wellbeing & Engagement Sales Team.

About us:

YuLife is creating a game changing insurance & wellness company. We believe that the way to help people love who they are and unlock their inner potential, is to make their wellbeing an integral part of their everyday lives. And since we spend so much of that time at work, it’s vital that we find ways to improve people’s health at work as well as outside it. That’s why we take traditionally standard services like group risk insurance and reinvent them. We’ve turned products about death & sickness into solutions that inspire life. One that encourages people to put themselves first and bring wellbeing into work in simple, accessible, and rewarding ways. 

The journey so far:

What's happened over the last few years:


The 2022 mission is to reach 1 million lives!

The role:

Opportunity for a high-performing individual to provide end-to-end sales functionality within the YuLife Wellbeing & Engagement Sales Team.

An ideal candidate will be able to demonstrate, through experience and personal attributes, they are: a natural communicator, relationship builder and value-led salesperson with demonstrable experience within a targeted B2B selling role.

You must be a self-starter with high energy, someone who is actively looking for, and will be motivated by being part of, a growing business with an enormous market opportunity. This is an exciting new role at a quickly growing insurtech startup…..not for the unorganized or inexperienced, which requires a ground up approach, entrepreneurial attitude, with an ability to move independently, while developing relationships externally and internally to support your (and your future team’s) success.

Knowledge of the insurance industry would be suitable, but not required. An understanding of the HR and Benefits market is preferred. A command of an employer’s overall wellbeing, culture, and engagement as a tool for retaining/recruiting employees is a must.

Primary responsibilities include:


  • Sourcing leads
  • Focus on small & mid-market to enterprise sized organisations (50 - 5,000+ employees)
  • Qualifying companies/partners and channels to understand their needs
  • Working closely with our Partner team to collaborate on potential clients to target, where YuLife would be a great fit
  • Developing and delivering tailored proposals (tailoring to client needs and individual business/verticals)
  • Maintaining and managing your leads through Yulife’s CRM system
  • Working with your extended internal team to achieve maximum company success



As a self-starter, your skills and experience will need you to demonstrate the following qualifications:


  • Excellent verbal and written communication skills
  • Client relationship management
  • Strong understanding of Ben Admin ecosystem
  • Consultative sales skills
  • Knowledge and command of customer needs around wellbeing culture and 2-3 years if wellbeing experience preferred
  • Motivation to succeed in sales role
  • Strong negotiation skills
  • Prospecting Skills
  • Sales Planning
  • Ability to work independently


YuLife Benefits


Financial Benefits

  • Competitive base salary
  • Potential to earn share options
  • 401(k) options with 5% employer match
  • 24 days PTO + 1 ‘personal’ day (e.g your birthday, moving house etc.)
  • Paid company holidays
  • Parental Leave policy

Medical/Disability/Life & Voluntary Benefits

  • 100% employer paid medical, dental, and vision coverage
  • Life coverage
  • Short and long term disability coverage
  • Access to voluntary benefits for increased protection

    Additional Perks

    • YuLife app & rewards
    • Employee Assistance Program (EAP)
    • Monthly wellbeing stipend to “Be your Best Yu”
    • Unlimited professional coaching sessions with More Happi
    • A shiny MacBook Pro or whatever you need to do your best work
    • Contributions to working from home office equipment
    • Flexible and remote working arrangements
    • HIIT and Yoga sessions
    • Access to Learnerbly with a dedicated budget towards L&D through webinars, books, podcasts, journals and much more


        Our values:

        Love Being Yu.jpeg


        YuLife company culture:

        Read what one of our key investors has to say about our culture ›


        We're more than just life insurance!