YuLife Win Insurtech Of The Year At The COVER Excellence Awards 2021

The judging panel of top industry experts singled out YuLife as the victor for our innovative approach to protection and use of technology to positively transform the insurance industry.

Yugi the Giraffe - 5 November 2021

Here at YuLife, we believe that technology is defining the future. Through our game-changing app we’ve taken life insurance apart and rebuilt it from the ground up to create accessible, compelling products that people value and love.

That’s why we’re so thrilled to be crowned the winner of Insurtech of the Year at the COVER Excellence Awards 2021: an annual insurance celebration aimed at recognising the leading products and providers within the UK protection, life and health insurance space.

The Insurtech of the Year award was one of three new accolades introduced by COVER Magazine for 2021. The award aims to highlight the most innovative insurance company from the past 12 months that is working to introduce new technological advancements to the health and protection sectors.

The addition of this brand new award category only validates the role that technology has in driving the insurance industry into the future, and we’re so proud that our unique proposition and disruptive approach to the outdated life insurance model placed us at the top.

The award is a culmination of months of work researching the most innovative insurtechs in the industry. Following a period of reader voting and a series of judging sessions, providers were whittled down to a shortlist of 7 before the winner -  announced during a black-tie ceremony following this year's COVER Protection & Health Summit - was chosen by a panel of top industry experts.

COVER Magazine had to say: “Insurance technology may not be a new idea but there are always firms that are aiming to launch innovative and disruptive new technologies that have the potential to shake the foundations upon which the industry is built.”

YuLife CEO and founder Sammy Rubin, added: “This is a hugely empowering moment for our mission that recognises our commitment to shaking up this industry. Not least because the award category is brand new itself!”

Following our recent $70M Series B raise in one of Europe's largest insurtech funding rounds, top 10 placement on the Insurtech Insights’ Future50 Europe list and recognition by the prestigious Startups 100, this award is another marker of our impact on the rapidly-growing Insurtech sector.

We are proud to be leading the way in fundamentally shifting the very nature of insurance! See YuLife and the full list of COVER Excellence winners here.

Yugi the Giraffe

Yugi is our YuLife mascot. Like all giraffes they've got a big heart – in fact the biggest heart of all land animals.