Now, more than ever, employees are tuned into environmental issues when considering whether to work for (or remain at) a company. Meaning industries like oil and gas have an uphill battle on their hands.According to one study, 75% of millennials would take a pay cut to work at an environmentally responsible organisation. In our research carried out in partnership with YouGov, over 1/3 of UK working adults (37%) said they wouldn't want to work for a company with poor green credentials. That figure rose to 42% amongst 18- to 24-year-olds.And your employee benefits programme has its own role to play in this: encouraging your people to live greener, contributing to your carbon offsetting, while also living healthier lives. “YuLife is on a mission to help people live a healthier and happier life, and in doing so, is creating a positive impact in the world: incentivising employee contributions, time or even wellbeing activity to positively impact CSR and ESG objectives, and providing data to understand the impact of initiatives at an organisational level,” says Co-Founder and CPTO Josh Hart. “But we also recognise how important transparency and having the right partner values is: YuLife is also a B-Corp, Carbon Positive business.”Here are 4 ways that YuLife is helping your people and your business stay green, while also staying healthy. 1. Encouraging employees to walk and cycleYuLife doesn't just offer insurance payouts at the end of life: it engages employees daily by giving them benefits in the here and now. Members earn YuCoin via the YuLife employee app by engaging in healthy behaviours such as walking, running, cycling, mindfulness, meditation, yoga and more. Then, users can exchange their YuCoin for real-life rewards from well-known shops and brands. And this has a dual purpose: it’s keeping your people healthier, and if they’re walking or cycling to work more, it’s also reducing the business’s overall carbon footprint. 2. Carbon OffsettingEvery organisation has a carbon footprint — and YuLife has also found a way to help you offset what you can’t reduce. By partnering with Earthly, YuLife offers users the opportunity to plant trees with their YuCoin. So when they’re making healthy choices (walking, running, cycling, meditation, etc.) and earning YuCoin, they can continue ‘being healthier’ while also ‘being greener’. Since launching this partnership in October 2021, YuLifers have already helped plant thousands of trees — simply by living healthier lives each day. By working with YuLife, clients can go through Earthly’s Climate Positive Business certification process, which they can use to enhance their reputation among current and future employees.Read more: How Earthly is helping YuLife businesses go beyond carbon-neutral. 3. Removing plastic from our OceansBig Blue Ocean Cleanup stands out as a prominent non-profit dedicated to ocean conservation worldwide. Their multifaceted approach includes initiatives to preserve marine environments, offset plastic waste, establish marine protected areas, safeguard endangered marine species, offer educational materials, conduct research on ocean pollution, advocate for policy reforms, and foster innovation in technology.Through the YuLife app, members also have the opportunity to use their YuCoin to contribute to ocean cleanup efforts. YuCoin can be used to remove 100g, 500g, or 1kg of plastic from the ocean, thereby supporting crucial efforts towards positive ecological impact. 4. Supercharging awareness of campaigns and eventsWhatever your ESG strategy involves, YuLife allows you to create a personalised wellbeing and ESG Hub for your organisation. This provides an easy-to-access destination for all your ESG, CSR and employee benefits — and any additional campaigns or initiatives that you run. The gamification of the app is designed to get your people logging in every day, and the usability of the app paired with its high level of engagement means your employees are far more likely to actually engage with those benefits and initiatives. YuLife not only spearheads its own initiatives to promote environmental and social advancement but also collaborates with companies to develop tailored campaigns year-round.These partnerships leverage the high engagement levels within the YuLife app to generate excitement through in-app campaigns and events aligned with companies' ESG (Environmental, Social, and Governance) objectives, such as World Health Day and Earth Day.For instance, Capital One teamed up with YuLife to raise funds for Rethink Mental Illness, the company's designated charity partner in the UK, aimed at enhancing the lives of individuals severely impacted by mental health conditions. Employees were encouraged to participate in departmental challenges to vie for Amazon vouchers and the chance to win individual prizes.Through increased physical activity and mindfulness practices, employees collectively completed an impressive 10,674 challenges. Consequently, Capital One UK donated £10,000 to Rethink Mental Illness, exemplifying the positive impact of collaborative efforts between YuLife and its partner organisations.About YuLife.YuLife is working to reimagine the insurance industry by protecting lives, rewarding living and inspiring life. We’re on a mission to transform traditional insurance into a life-enhancing experience each employee will value and use daily. How does it work? Our award-winning app uses behavioural science and game mechanics to reward your people for living well while offering protection in case of crisis. And with our top-rated employee assistance programme, your team gets access to mental, financial and social support, virtual GPs, nutritionists, life coaches and more to help them live their best lives.Because we believe that your employees should benefit from their insurance from day one — and that wellbeing should be accessible every day, for everyone.Request a demo for your team today.