xDesign's friendly and inclusive culture is the perfect fit for YuLife

We heard from Maddie Haycock, Office Administrator at xDesign about the benefits of YuLife and how it can enhance company culture.

Yugi the Giraffe - 11 June 2021

Results (so far)

  • 77% have downloaded the app
  • 6,918 average steps per day per xDesign employee
  • Long walk is the most popular challenge which peaks at night.

xDesign is a company of expert engineers, talented designers, resourceful project managers, and insightful product owners. They solve complex problems with powerful web and mobile apps. Their approach is to combine digital design with technical excellence, and to create an environment that is accepting of everyone. Maddie Haycock recently became Office Administrator at xDesign and it is “one of the friendliest and most inclusive places [she has] ever worked!” She felt partnering with YuLife as an insurance provider in 2020 was a great way to add to this friendly culture, and to reward the “great, talented people” who work there.

“Yugi and the gamified app caught my attention first – it’s so colourful and I thought that offering perks for simple tasks like walking and meditation was an excellent way to ensure people were creating and maintaining healthy habits. Life insurance combined with an app that focuses on mental health and wellbeing is an excellent way to take an active role in the wellbeing of your employees and show them you care!” - Maddie Haycock Office Administrator at xDesign

xDesign have also been further engaged through the YuLife raffle and wellbeing events. We heard some really positive things back from their people, one of whom said:

"YuLife has created friendly competition at xDesign and I've definitely focused on putting in the steps as a result! Getting a prize was a lovely surprise and the icing on the cake."

Also, as you can see, Mhairi was thrilled to receive the blender she won through the YuLife raffle:


YuLife is a tech-driven insurance company on a mission to inspire life and turn financial products into a force for good. By harnessing the power of gamification and the latest behavioural science, YuLife insurance rewards healthy living and puts everyday wellness within reach of everyone.

Find out more about how YuLife can help your business:  yulife.com | hello@yulife.com

Yugi the Giraffe

Yugi is our YuLife mascot. Like all giraffes they've got a big heart – in fact the biggest heart of all land animals.