There’s been a lot of talk about artificial intelligence (AI), with most of the discussion centring around its effect on jobs—a 2025 survey indicates that more than 25% of UK workers are worried about potential job losses due to the increasing integration of AI into the workforce.Yet so far, we've seen less focus on how consumers might react to their products and services being created using AI. So a report from Insurity, a provider of cloud-based software for insurance carriers, brokers and MGAs, makes for fascinating reading. The headline finding is that when it comes to Millennials and insurance, this generation is significantly more likely to view AI as a positive development compared to others.Generational splitAlso known as Generation Y, Millennials were born between 1980 and 1994, which means they are currently aged between 31 and 45. The group sits between the younger Generation Z (born between 1995 and 2006) and the older Generation X (born between 1965 and 1979). Baby Boomers were born between 1946 and 1964. The report presents stark contrasts in AI adoption statistics across these different generations. Among the Millennials surveyed, 33% stated they would recommend their insurance carrier adopt AI capabilities. This is based on the perception of AI as a transformative force poised to streamline operations, cut costs, and deliver better customer experiences through innovations such as automated claims processing and smart chatbots.Their endorsement stems from the practical benefits AI offers, including time-saving efficiencies and ease of use in their day-to-day lives. As Millennials juggle demanding careers and growing families, AI provides a lifeline by automating routine tasks and providing instant support.As Millennials juggle demanding careers and growing families, AI provides a lifeline by automating routine tasks and providing instant support.In contrast, only 18% of Gen Z respondents and 16% of Boomers said they would recommend their carriers adopt AI, citing concerns about data privacy, potential bias in AI decisions, and anxiety about AI displacing human workers. It seems Millennials and insurance are in something of a ‘sweet spot’ when it comes to AI. While older generations are typically slower to adopt digital tech, Millennials grew up as it was emerging, when it was seen as new and ‘cool’. Gen Z, however, have spent the bulk of their lives in a world dominated by smartphones and social media, and are more likely to feel trapped and even suffocated by it. So it's not surprising they focus more on the negatives surrounding digital tech.And these are not just abstract, hypothetical issues, but factors that need to be considered when addressing issues that affect the whole industry, such as why young people are less likely to bother with life insurance. Benefits of AI in insuranceAI is already changing the group insurance landscape, and the benefits for both insurance providers and policyholders are potentially huge. AI in the insurance industry is revolutionising administrative processes, providing invaluable health insights, accelerating underwriting and enrolment procedures, personalising insurance policies, and curbing fraudulent claims. Here at YuLife, we're putting AI to good use in helping businesses understand more about the health of their employees, on an anonymised basis.YuLife’s Preventative AI platform uses a combination of real-time health data, behavioural science, and the power of dynamic engagement to reshape how risk is understood, managed, and improved.Designed to continuously analyse a wide range of health and behavioural data, Preventative AI can identify potential risks early and recommend personalised interventions, enabling users to make small daily changes that can have a significant long-term impact.YuScore is an AI-powered metric that assesses a business's health and wellbeing profile based on employee engagement in daily healthy activities tracked by the YuLife app. It calculates a company's risk level using demographic, biometric, and socioeconomic factors. With the rise of wearable technology and data sharing, YuScore enables businesses to measure the impact of their wellbeing initiatives dynamically and accurately. It satisfies the growing demand for data-driven employee wellbeing programmes and allows companies to benchmark their performance against others in their industry. Addressing customers’ AI concernsAs the insurance industry continues to embrace AI and leverage its capabilities, it's clear that providers need to build trust and transparency with customers across different age groups. While Millennials seem more open to AI adoption, addressing the concerns of older and younger generations regarding data privacy, potential biases and job displacement will be essential. Insurance carriers will have to prioritise clear communication about the benefits, safeguards, and ethical principles guiding their AI implementations.Ultimately, the successful integration of AI in insurance will depend on striking the right balance between technological innovation and human-centric values. By proactively addressing customer apprehensions and demonstrating the tangible advantages of AI, insurers can pave the way for widespread acceptance and adoption—with clear benefits for everyone involved.About YuLife.YuLife is working to reimagine the insurance industry by protecting lives, rewarding living and inspiring life. We’re on a mission to transform traditional insurance into a life-enhancing experience each employee will value and use daily. How does it work? Our award-winning app uses behavioural science and game mechanics to reward your people for living well while offering protection in case of crisis. And with our top-rated employee assistance programme, your team gets access to mental, financial and social support, virtual GPs, nutritionists, life coaches and more to help them live their best lives.Because we believe that your employees should benefit from their insurance from day one — and that wellbeing should be accessible every day, for everyone.Request a demo for your team today.