YuLife is disrupting the insurance industry changing old-fashioned employee rewards such as Group Life Insurance into life-enhancing benefits that inspire life and reward living. How that works is simple and effective, and at the centre of it all lies YuCoin.YuCoin is the currency that YuLifers can earn simply by pursuing their health and wellness goals. Of course, good physical and mental health should be its own reward… but in life, things are rarely that simple. Extra incentives can be vital in getting people over the line, especially given that 65% of people say that they would do more physical activity if they were rewarded for it by their employer—and that's exactly what YuCoin does.The best thing about YuCoin is the different ways it can be spent. Employees can trade in their YuCoin to buy daily necessities such as groceries, put it towards some well-deserved indulgences, or buy extra fitness gear, apps or gadgets. They can get discounts, earn air miles, or buy book tokens or cinema vouchers. Or they can donate their YuCoin to a range of charities and environmental projects. Best of all, this costs employers nothing, at the same time as encouraging good health habits that will most likely improve employee performance. Read on as we explain the mechanics of earning YuCoin, and how YuLifers can go about spending it.How to earn YuCoinWhen employees are signed up to YuLife, they get free access to the YuLife employee app. Once they've downloaded the app, and accepted the prompt to sync with Apple Health or Google Play Services, they can earn YuCoin through daily step tasks. Employees can also earn YuCoin by doing mindfulness tasks, like breathing exercises or meditation. Other ways to earn YuCoin include cycling and a range of different fitness workouts, including HIIT, strength and yoga. YuLifers earn YuCoin for every 2,000 steps walked, every mile cycled and every five minutes spent on mindfulness. And that's only the start! YuLifers can earn extra YuCoin with daily quests, which are small, repeatable challenges that help them journey through four virtual worlds: the Forest, Ocean, Desert and Mountain. Upon completing each world, more daily quests unlock, up to a maximum of four quests a day. YuLifers are rewarded for consistency. They get an extra bounty of YuCoin for every seven levels they unlock, as well as for completing a streak by doing a challenge every day for five days in a row. This might sound a little complicated, but it's all explained in the app in a fun and easy-to-follow way, with colourful graphics and illustrations adding up to an engaging, game-like experience that people really enjoy. And there are more opportunities to boost YuCoin earnings even beyond that. For instance, to celebrate important health and wellbeing events throughout the year, YuLife runs in-app campaigns that all members can participate in, such as Mental Health Awareness Week. During these campaigns, the amount of YuCoin you can earn for specific challenges increases, and typically that leads to a 30% increase in participation overall. Companies who sign up with YuLife can also host their own events within the YuLife app. This can include company-wide wellbeing initiatives, such as raising money for charity or celebrating key company milestones. These events represent yet another way for YuLifers to earn extra YuCoin.Of course, YuLifers don't have to get involved in any of this. But overwhelmingly, they do. Why? Because YuLifers already know that forming mental and physical wellness habits is a good thing. And the easy-to-use app, engagement-boosting gameplay mechanics, sense of community from other YuLifers, and incentive of earning YuCoin generate powerful levels of motivation. No wonder the YuLife app is achieving industry-beating levels of engagement across the country.Yulifers have the potential to earn £250 in YuCoin value, per year. Plus there’s discounts available worth up to an additional £750, should an employee choose to redeem them all.How to spend YuCoinOnce you've earned YuCoin, of course, you get to spend it. There's no time pressure in which to do so, so YuLifers can either spend as they go, or wait until they've saved to a certain level to give themselves a treat. The range of places to spend YuCoin is huge and growing. At the time of writing, partners include Amazon, Google Play, Tesco, Argos, Sainsbury's, M&S, John Lewis, Asos, Nike, Apple and Decathlon, and more are joining this list all the time. If YuLifers want to make further improvements to their health and wellbeing, they can get discounts on Garmin and Fitbit wearables, gym memberships with Move, workout platform Fiit, meditation app Meditopia and blood tests with Thriva. Another recent addition that's proved popular has been the option to buy Odeon vouchers and National Book Tokens using YuCoin.Meanwhile, charities and environmental projects accepting YuCoin donations include Beam, which supports homeless people seeking new career opportunities; Earthly, which plants trees in partnership with the Eden Reforestation Project; and ShareTheMeal, which gives food assistance to Ukrainian refugees. And people are enthusiastically doing so. For instance, in the first month of ShareTheMeal alone, over 1,820 meals were donated by YuLifers.YuLifers can also donate to Charity: Water, which is helping to bring clean and safe water to everyone on the planet; and Ocean Clean Up, which is working to rid our seas of plastic. And whichever organisation they choose to share their YuCoin with, YuLifers can do so in a simple and frictionless way, and get instant feedback on what their contribution will achieve. For example, to donate YuCoin to Ocean Clean Up, you simply go to the relevant page in the app, click 'Remove plastic', and it tells you how many grams of plastic will be removed from the ocean as a result.This is all good news for charities and the planet, good news for YuLifers, who get a warm glow and sense of accomplishment from giving, and good news for employers, who can share facts and figures about how much employees have donated in total. Why YuCoin mattersAs the cost of living crisis grows, companies are finding that providing employee benefits through YuLife is increasingly important. Where money is tight, YuLifers can spend their YuCoin on essentials. Those who are struggling less, but still feeling the strain, can indulge in the odd treat. Others can give something back by donating to charities and doing good. All of this requires no financial contribution from the employer. And it helps incentivise good health and wellness habits that improve mood, morale, and performance. That's what we call a win-win situation!