Could Vulnerability be the Key to a Successful Business?

Sammy Rubin took inspiration from Brené Brown's 'Power of Vulnerability' to ask whether businesses can be vulnerable and if it is the key to success.

Sammy Rubin - 6 October 2020

Taking inspiration from Brené Brown’s 'Power of Vulnerability'

What do you associate with the term vulnerability? Weakness? Fear? Vulnerability, at its most rudimentary, is defined as “capable of being physically or emotionally wounded” or “open to attack or damage.” Its very definition is fraught with danger and implies that it's a sign of weakness.

Whether you are an entrepreneur, business owner, team leader, teacher or start-up, you will have had to make difficult decisions in your journey. It’s your ability to take risks and to take the path less travelled that will strengthen and enable you to thrive. Along the way, remember Brené Brown’s powerful words, “Vulnerability is not weakness; it’s our greatest measure of courage.”

Having courage is the key to success

In the book, Daring Greatly, there is a great lesson about courage. Brené says that courage comes from the Latin word “cor”, which means heart. Living with a full heart and having the ability to express what is in our heart, is to be courageous.

  • The courage to be imperfect - There's a sense that we have to be perfect. And yet, by being vulnerable, we’re admitting that we are not perfect, and we are letting someone else see our imperfections.
  • The courage to be authentic - it's much easier to slip into standard ways of thinking and responding. The idea of expressing ourselves authentically requires courage.
  • The courage to connect with others - We need to be vulnerable in order to forge a connection. We all need our walls to protect ourselves, however, stepping into that place of vulnerability means that I can connect and build a relationship with others.

In order for any company to grow, we have to embrace our imperfections. And it’s our courage that drives our ability to be great leaders and to inspire a positive culture. Vulnerability doesn’t mean that you have to share everything but it’s about the trust in being yourself – allowing people to see the real you.  

Vulnerability is being uncomfortably honest about your strengths, weaknesses, mistakes and where you need help. It is about humility. It is about coming to terms with the truth about yourself, and being brave enough to share that truth with others. It is about being about to say, "I don't know the answer, can you help me?", or "I'm sorry I made a mistake". When you are able to access that vulnerability and allow others to do so too, you pave the way for relationships built on trust.

Our purpose at YuLife is to inspire people to live their best lives. As we continue to grow, learn and collaborate, the courage to be vulnerable will be key to our success.

Sammy Rubin

Sammy Rubin is the Founder & CEO of YuLife, a life insurance company that strives to offer effective life cover and improve the health and overall wellbeing of its users.