There's no doubt about it, if you're running a business in 2022, you need to know about ESG: Environmental, Social, and Governance. A robust ESG strategy is vital to attracting investors. It will cast you in a good light when it comes to governments and stakeholders. It will endear you to consumers. And perhaps most importantly, it will support you in attracting and retaining the best talent.In a survey by PWC, 86% of employees said they'd prefer to support or work for companies that care about the same issues they do. In another poll, 71% of millennials agree that tackling climate change should be the top priority of government and business – and research by Robert Half reveals that two in five would look for a new role if the employer wasn’t doing enough on ESG.In our own research, carried out in partnership with YouGov, over a third of UK working adults (37%) said they wouldn't want to work for a company with poor green credentials. That figure rose to 42% amongst 18- to 24-year-olds.“YuLife is on a mission to help people live a healthier and happier life, and in doing so, is creating a positive impact in the world: incentivising employee contributions, time or even wellbeing activity to positively impact CSR and ESG objectives, and providing data to understand the impact of initiatives at an organisational level,” says Josh Co-Founder and CPTO Josh Hart.“But we also recognise how important transparency and having the right partner values is: YuLife is also a Carbon Positive business. Having undertaken a full Carbon Audit through Earthly we have now offset our Carbon Emissions and also contribute to reducing carbon in the atmosphere further.”Increasingly, ESG is central to attracting and retaining the best people, engaging employees, and keeping your customers happy. But how do employee benefits fit in? Here are six ways that YuLife is supporting businesses in their ESG objectives in 2022.1. Encouraging employees to walk and cycleYuLife doesn't just offer insurance payouts at the end of life: it engages employees by giving them benefits in the here-and-now. Members earn YuCoin via the YuLife employee app by engaging in healthy behaviours such as walking, running, cycling, mindfulness, meditation, yoga and Pilates. This can be exchanged for real-life rewards from well-known shops and brands.As a result, the YuLife app is attracting record levels of engagement. On average, only 20% of employees engage with health and wellbeing benefits, according to HR Magazine. But 72% of employees download the YuLife app, 43% have used it at least once in the last month, and 17.4% log on up to five times a day.This means that by partnering with YuLife, companies can make an immediate difference to both the health and wellbeing of their employees, and their direct impact on climate change, by encouraging them towards lower-impact modes of transport.2. Planting trees in MadagascarAnother way YuLifers can spend their YuCoin is by supporting social and environmental causes they feel passionate about. For instance, YuLife members can donate YuCoin to plant trees, to positively and sustainably impact the climate.YuLifers' contributions help to support a major Mangrove planting project in Madagascar, which has both reforestation and poverty alleviation at its heart. Mangroves were chosen because they sequester carbon at a rate that's two to four times greater than mature tropical forests. And the project has already planted more than 300 million trees since it began.This means YuLife members are making a real and substantial difference to both the climate and the quality of people's lives. Plus the total number of trees planted is reported back to employers on a monthly basis, enabling companies to keep track of their contribution to this worthy cause.3. Helping feed Ukrainian refugeesUkraine is in everyone's hearts this year, but many people feel disempowered and unsure of the best way to help. That's why YuLife is proud to support with ShareTheMeal, an organisation that tackles global hunger through the UN World Food Programme.Now, YuLife members can exchange their YuCoin to buy meals and essential supplies for those fleeing the conflict. In just a few taps, employees can help someone in need. It's a simple and rewarding way to make a positive contribution and bring social impact benefits to others.Again, the total meals donated is reported back to you, providing valuable, anonymised data which can help your organisation to keep track of your employees' philanthropic activities.4. Removing plastic from our Oceans Big Blue Ocean Cleanup is one of the world’s leading ocean cleanup non-profits. They help keep the oceans clean, provide plastic offsetting, establish marine nature reserves, protect vulnerable marine animals, provide free educational resources, research ocean pollution for policy change and support the development of innovative technologies.Through the YuLife app, YuLifers can redeem their YuCoin to remove 100g, 500g and 1kg’s worth of plastic from the ocean – with every donation helping to drive positive change for all life on earth. It’s just another way we’re enabling your business to give back when the world needs it most.5. Supercharging awareness of campaigns and eventsYuLife doesn't just organise its own projects to support environmental and social progress. It also helps companies to build their own custom campaigns throughout the year.These partnerships exploit the typically high engagement with the YuLife app to help create buzz, via in-app campaigns and events aligned to companies' ESG initiatives, such as World Health Day and Earth Day.To take one example, last year Capital One partnered with YuLife to raise money for Rethink Mental Illness, the company's UK charity partner, which helps to improve the lives of people who are severely affected by mental illness. Staff members were invited to compete in departmental challenges to win Amazon vouchers, and had the opportunity to scoop an overall individual prize.By boosting their steps and practising mindfulness accordingly, employees completed a staggering 10,674 challenges in total. As a result, Capital One UK donated £10,000 to Rethink.6. Providing a central hub for ESGWhatever your ESG strategy involves, YuLife allows you to create a personalised wellbeing and ESG Hub for your organisation. This provides an easy-to-access destination for all your ESG, CSR and employee benefits. And the high level of engagement with the YuLife app means your employees are far more likely to actually engage with those benefits.7. Measuring ESG impactYuLife doesn't just offer multiple ways for companies to pursue their ESG goals: it also enables them to measure their effectiveness.Partner companies are able to access powerful data and insights to quantify the impact of the YuCoin donated by their employees, as well as the environmental impact from boosting healthy habits such as walking and cycling. That offers a real advantage in terms of marketing alone, particularly for small businesses.By working with YuLife, businesses can go through Earthly’s Climate Positive Business certification process – giving a carbon footprint report, which can be used to enhance their reputation among current and future employees.