The majority of companies offer employee benefits—from Group Insurance and EAPs to Virtual GPs. But according to HR Magazine, on average only 20% of employees actually engage with those health and wellbeing benefits.This is where YuLife stands apart from the crowd.The YuLife app is downloaded by 72% of employees on rollout, and 43% have used it at least once in the past month—while 17.4% log on up to 5x a day.So how have we managed to drive more than 3x the average engagement rates compared to traditional benefits offerings? Here are the features that have had the most impact: 1. Making benefits easy to find Employees increasingly seek experiences that seamlessly integrate with their lives—because life is fast-paced and their time is limited. That’s why we make employee benefits as easily accessible and user-friendly as possible. We have tackled this challenge head-on with an innovative employee app. It’s a brightly-coloured, easy-to-navigate platform that can house both YuLife benefits, benefit documents, and non-YuLife benefits all in one place. So whether it’s the Virtual GP or Income Protection details, employees can easily access them from wherever they are. 2. There’s something for everyoneAt YuLife, we don’t just reward people for long runs or intensive workouts—because we’re not interested in converting the converted. We want to make wellbeing something that isn’t daunting, that is simple for everyone to access at whatever stage they are at on their health journey. Our approach is about small steps that lead to big change. YuLife leans on the principles of behavioural science to encourage simple everyday wellness activities, including 5-minute brisk walks and 3-minute breathing exercises. These micro-interventions are the key to building a healthy business. Exercises that aim to get everyone involved, whatever their age or fitness level. And if they’re unable to do any walking or cycling, there are meditation and other wellness features to target wellness too. 3. IncentivisationHow do we keep people using the app? We’ve made the app simple, fun and we financially reward people for participating.We offer users our in-app currency, YuCoin, which can be redeemed for vouchers to their favourite stores or donations to their favourite charity. This reward model is important: you’re incentivised, and motivated by getting something you care about at the end. 4. Gamification While 'gamification' may sound like just another buzzword, it holds substantial value, especially in the realm of software design aiming to emulate the engaging nature of videogames. Through features such as streaks, quests, shared leaderboards, and rewards, employees are incentivised to maintain healthy habits. This gamified approach not only enhances employee engagement with wellbeing initiatives but also strengthens the sense of community within organisations.5. Giving HR teams data, for targeted initiativesBy tracking engagement, we can give HR leaders meaningful data that allows them to target areas of low engagement in their benefits and wellbeing programmes. For example, if you notice physical activity is declining, try to find a way to host a group walk or challenge some teammates to a duel. 6. We build communityThrough the YuLife app, employees can also interact with each other—helping to build a sense of shared goals within the workplace. There’s an opt-in leaderboard that promotes healthy competition between employees and ultimately, encourages them to participate more frequently in their healthy habits. And your people can take it a step further and challenge teammates to a 24-hour step competition. With duels, users can propose a wager of up to 100 YuCoin. And it’s just another way in which the app drives engagement—it creates conversation, interaction and community around your employee benefits. So they don’t just sit there unused and forgotten (which, let’s be honest, is half of the problem). People know they’re there, they’re motivated to use them and they’re incentivised to keep coming back. Job done. About YuLife.YuLife is working to reimagine the insurance industry by protecting lives, rewarding living and inspiring life. We’re on a mission to transform traditional insurance into a life-enhancing experience each employee will value and use daily. How does it work? Our award-winning app uses behavioural science and game mechanics to reward your people for living well while offering protection in case of crisis. And with our top-rated employee assistance programme, your team gets access to mental, financial and social support, virtual GPs, nutritionists, life coaches and more to help them live their best lives.Because we believe that your employees should benefit from their insurance from day one—and that wellbeing should be accessible every day, for everyone.Request a demo for your team today.