For businesses today, a good employee benefits offering can help you attract and hold on to top talent, increase workplace satisfaction and improve the health and wellbeing of your employees — all while showing you’re an employer that cares. However, to get the most out of your benefits investment, it’s important to ensure that what you’re offering aligns with the needs and wants of your employees.One major factor that influences benefits preferences is the demographics of your workforce — with things like age, gender, health and fitness levels all influencing how employees engage with different benefits. This article explores how YuLife works with diverse businesses to provide a benefits package that suits everyone.Benefits that matterWhen it comes to benefits that are most important to a diverse workforce, Group Insurance consistently comes out on top.In fact, insurance products such as Group Health Insurance and Group Life Insurance top the list of most desired benefits an employer could offer — with 57% of employees identifying health cover and 45% choosing life cover as one of their 3 most important benefits.Group insurance is a hugely popular benefit for all demographics, and this makes sense. Whether it’s for your young staff with limited savings or for older employees with more dependents and assets, the financial safeguard of group cover can be the most valuable benefit you could provide — no matter the age of your people.What’s more, with YuLife’s group insurance products, employees get access to the YuLife app with a whole bunch of wellbeing benefits that they can use every day to lead healthier, happier lives — giving your people so much more than financial protection.Rewards for everyoneCentral to how the YuLife app delivers high employee engagement is the rewards programme. The gamified element of the app allows YuLifers to earn in-app currency YuCoin for doing wellbeing activities, which can, in turn, be exchanged for various rewards. These include anything from vouchers to household brands like Amazon, Marks & Spencer, Tesco, ASOS — or even donations to charities your employees care about.The reward model isn’t a new one — the promise of discounts, points, and rewards are well-used in loyalty programmes all around. However, of course, not all reward programmes are made equal. One thing that makes the YuLife rewards scheme so successful is the huge variety of rewards available.For some, the potential of earning money to spend on a new wardrobe is a huge motivator to participate in their daily wellness activities. While for others, it’s the chance to contribute to their weekly grocery shop or have the means to donate to a cause they’re passionate about. Thankfully with YuLife, all of these are available, and so much more — meaning there’s something for everyone in your diverse team. Making wellbeing accessibleAt YuLife, we don’t just reward people for long runs or intensive workouts — because we’re not here to only reward those who are already active. We want to make wellbeing something that isn’t daunting, and that is simple and accessible for everyone at all stages in their health journeys. Our approach is about small steps that lead to big change. YuLife leans on the principles of behavioural science to encourage simple everyday wellness activities, including 5-minute brisk walks and 3-minute breathing exercises. These micro-interventions are the key to building a healthy business. Exercises that aim to get everyone involved, whatever their age or fitness level. Encouraging mental wellness And if employees are unable to participate in walking or cycling, there are meditation and brain-training challenges that target wellness too. Both in-app mindfulness sessions and Yudoku, YuLife’s version of Sudoku, offer a more inclusive way for employees to earn YuCoin.They are something that everyone can participate in — even those with limited mobility, disability or an impairment, providing an alternative challenge to physical activity.Customised benefits via the YuStore Additionally, YuLife’s health and wellbeing marketplace, the YuStore, enables companies to create an even more tailored benefits experience, by allowing individual employees to each purchase their own additional consumer wellbeing apps.Through the YuStore, businesses who partner with YuLife get access to exclusive discounts on best-in-class wellbeing tools that support all aspects of wellness, including mental health, sleep, fitness, nutrition and more. Every time an employee completes a challenge, this turns into credit to use in the YuStore. So the more their teams engage with YuLife, the more YuStore credit they earn to spend on diversifying their wellbeing offering even further! About YuLifeYuLife is working to reimagine the insurance industry by protecting lives, rewarding living and inspiring life. We’re on a mission to transform traditional insurance into a life-enhancing experience each employee will value and use daily. How does it work?Our award-winning app uses behavioural science and game mechanics to reward your people for living well while offering protection in case of crisis. And with our top-rated employee assistance programme, your team gets access to mental, financial and social support, virtual GPs, nutritionists, life coaches and more to help them live their best lives.Because we believe that your employees should benefit from their insurance from day one — and that wellbeing should be accessible every day, for everyone.Request a demo for your team today.